Here is a fascinating new scheme by a Latin American publisher Eterna Cadencia (Honduras) to insure that new authors they publish are read. The concept involves an anthology of new authors, The Book That Can't Wait, published with an ink that will fade and disappear two months after it is opened. The reason they give: “Books are very patient objects. We buy them, and then they wait for us to read them. Days, months, even years. That’s OK for books, but not for new authors. If people don’t read their first books. They’ll never make it to a second.”
Read more about this unique ad campaign to get people to read new authors and check out the video on how they created the book.